Location: IBM Forum Marketing Center, Avenue du Bourgetlaan 43, 1130 Brussels.

You can find a map and directions here.

June 15 - Thursday

12:30-2:00 Buffet lunch upon arrival

2:15-3:30 Roundtable Paper Presentations

An analysis of the Usability of Corporate Online Media Rooms by Mr. Dustin W. Supa, Doctoral Student, School of Communication, University of Miami

An Assessment of Factors Affecting Dropout of Students Enrolled in the Online New College Bachelor’s Degree Program by Dr. Jeff Hoyer, Associate Professor, Department of Communications, The University of Tennessee

Opportunities and Limitations of Web Logs: Views of PR and Journalism by Dr. Serra Gorpe, Ebru Ulusoy, Istanbul University, School of Communication

The Changing Role of the Press Release by Rod Nicholson, VP of Online Services, PR Newswire

3:45-5:00 Roundtable Paper Presentations

International Distance Courses with Videoconferencing: Designs, Benefits and Challenges by Dr. Kevin C. Lee, Western Carolina University

World–Class PR Measurement That Will Make Your CFO smile by Andrew Muir, Managing Director, Vocus Europe Ltd

Video on the Web: From A to Z, How newsmakers can benefit from the explosion of online video by Romina Rosada, Vice President of Client and Media Relations, The NewsMarket

5:30-7:30 Reception

June 16 - Friday

8:00-9:00 Continental Breakfast

9:15-10:30 Roundtable Paper Presentations

Managing the Online Crisis: How Public Relations Practitioners Target Web Logs and Wikis by Mr. Marcus Messner, Ph.D. Student, School of Communication, University of Miami
Open
Online Buzz Monitoring & Analysis by Simon McDermott, CEO Attentio

EUROBLOG Study, Blogging in Europe - major findings by Philip Young, Senior Lecturer in Journalism and Public Relations at the University of Sunderland

11:00-12:00 Panel Presentation

IBM PR manager and IAOC founding member Philippe Borremans moderates a wide ranging discussion of “Public Relations, Bloggerson and“New theMedia’s Media”Future” with Guillaume Du Gardier, Director Online Communications Europe from Edelman PR and aNico representativeVerplancke, fromProgram Manager Reportersat the SansInterdisciplinary Frontieres.institute for Broad-Band Technology
12:15-1:30 Lunch

1:30-2:30 Keynote Speakers

Neville Hobson and Shel Holtz, co-hosts of For Immediate Release (http://forimmediaterelease.biz/index.php), the ground breaking PR and technology podcast, are the featured speakers at IAOC's conference in Brussels. As they do in their podcasts, our speakers will be connected remotely. Hobson will be present with us in Brussels, while Holtz will join the discussion via an Internet connection.

2:30-2:45 Conclusion